A behavioural benchmark of how UK consumers are modelling retirement drawdown, compared against official market reference points.

This page publishes a continuously updated view of how UK consumers are planning retirement drawdown & annuity options in the UK.

It combines aggregated, anonymised behaviour from across the TFE media ecosystem with official and institutional benchmarks, including FCA retirement income market data and UK Government statistics.

Dataset Summary

Pensions Data is built from responses from 1,566 UK pension holders, collected between January and September 2025. Insights are benchmarked against official government data and are intended to complement, rather than replace, internal or statutory reporting.

Scope & Design

Pensions Data is designed to surface behavioural signals, not population-wide totals or transactional records. It captures the choices people make while modelling drawdown, including:

• Pension pot size assumptions
• Withdrawal preferences (simple rules vs bespoke)
• Lump sum behaviour (how much is taken upfront)
• Inflation assumptions
• Annuity intent
• DIY investing vs guided outcomes

All outputs are aggregated and anonymised. No personally identifiable or individual-level data is collected or presented.

Intended Institutional Use

Pensions Data is suitable for:

• Market and competitor benchmarking
• Product and pricing strategy
• Retention and switching risk analysis
• Internal research, planning, and board-level context

The dataset is maintained as a longitudinal intelligence asset, rather than a one-off report.